I’ve spent a good chunk of time trying to perfect the technique of finding & creating niche site ideas, but this one has got to be in the top five – perhaps it even deserves the #1 slot.
Using a website & app called Feedly, you can start finding, saving and cataloging your favorite niches within moments of creating an account.
There’s really nothing new about Feedly as it is pretty much just a nice looking RSS feed/blog reader similar to Google Reader (before it was discontinued).
You can start off with a free account which currently allows you to organize up to 100 sources into three feeds. If necessary, you can upgrade to either their Pro, Pro+ or Business accounts.
Upgraded accounts allow you to add up to 2500 sources (for Pro & Pro+) or up to 5000 sources for Business.
Many other features are available and can be seen on their upgrade page.
So if you decide to give it a try, you may be wondering how exactly you find niches with Feedly. Keep reading and I’ll give you a quick rundown.
Find Existing Niche Ideas with Feedly
The basic concept is to search for topics, hobbies, interests, passions, etc. that match your personality and follow any blogs you find that show up in the results.
If you have a pro account you can create a separate feed that represents a niche you might be interested in.
For instance, you could search for “kayaking” and follow blogs that match this topic. When you click the green “follow” button you can add to an existing feed category or create a new one.
Here are a couple screenshots to give you a better idea:
Search results for “kayaking”:
If there are enough results for a topic, it should auto suggest results similar to how Google does it.
You can then click on one of those results and preview the site to see if it is worthy of adding to your collection.
Here is what the follow button looks like:
If you create a brand new feed, a window will pop up where you enter the name you wish to call it.
Personally I name mine as the main niche category that I’m researching, so I would call it “Kayaking”.
I can then add other blogs that I find on Feedly or from searching on Google or elsewhere. A source will have to have RSS in order to work, which most blogs have.
So, overall the concept is to search for niches every time you think of one and create a new feed that represents that niche. Then fill that feed up with specific blogs that match the same topic.
Over time you will then have a super convenient way to quickly check up on all the blogs (aka competition) in each topic to get a “pulse” on what is being written about, how active it is, etc.
Modify a Known Success
One of my all time favorite success tips comes from Robert J. Ringer, bestselling author of books such as “Million Dollar Habits“, “Looking Out for #1” and “Winning Through Intimidation”. He has many other titles and I highly recommend you read all of his books as he pretty much is the best self help/success author on the planet. And… I’m not kidding.
Anyway, a great piece of advice he gives is to not try to reinvent the wheel and instead try to modify a known success. He goes on to say it’s a lot easier to follow a pioneer than to be a pioneer.
What does he mean by this? In a nutshell, if you think about it there is a lot of truth to the saying that “there is nothing new under the sun”.
Take some time and think about all of the blogs or websites you visit, the products you buy, the restaurants you eat at… often you will discover that the “original” idea is not that unique after all. It was simply an old idea that someone improved on or added a slight creative twist to.
Your goal should be to immerse yourself in a topic, read the competing blogs, podcasts & YouTube channels until you develop a pretty good instinct in that niche.
Even a little immersion is better than none. Keep notes on the competition – what do you like that they are doing? What do you not like? What’s missing?
Keep a notebook or computer document with ideas for each niche and eventually you may have an “aha!” moment or sudden insight into how you could stand out from the pack by adding your own unique twist.
Add a Creative Twist
As mentioned earlier, many times you can stand out in a market simply by adding a creative twist to an otherwise boring blog.
There are many ways to do this, so it will require some brainstorming and borrowing of ideas from other niches and industries.
Take a completely unrelated topic, collect 10 or so blogs from that category and take note of anything interesting you might be able to apply to your target topic.
Using our earlier example of the kayaking niche, you could immerse yourself in an unrelated topic such as knitting. Combine the niche of kayaking and knitting and you have Knitting Kayakers!
I’m not sure that would work, but it might be possible to sell knitting patterns or clothing to people interested in kayaking. This is a quick example, but hopefully it illustrates the point of creating a brand new idea from two “saturated” markets.
Technically you wouldn’t have to use Feedly to accomplish the goals set out in this article. But, from several years of experience it is one of the best ways to do so – it’s easy, quick and efficient. And, it’s a lot of fun.
Earlier I mentioned Feedly in another article titled Find Niche Ideas from RSS Readers & Aggregators. In that post, you can find other blog readers that are similar that may work just as well for you.
Another good thing about taking this approach is you may find that you don’t want to enter a niche after taking an honest look at the competition. It’s very easy to fool yourself and jump into a niche without researching first.
It’s a little bit like being overweight and looking at yourself in the mirror thinking you look fine. But the moment you see a photo of yourself or see yourself on video, you get slapped with reality check. Don’t worry, we’ve all been there. 😁
Give these tips a try and let me know what you think. If you are still stuck and need help, feel free to contact me and I’ll do my best to help. Good luck!