Hashtags are everywhere on social media. They first gained popularity when Twitter was launched back in 2007.
Before Twitter, the same #hashtag style format was used on early IRC chat rooms. So, Twitter
basically “stole” the idea and took all of the credit, even though they have been around in the 80’s and 90’s.
Since hashtags have peaked and pretty much everyone uses them, you can now take advantage of this fact to find niche ideas based on popular hashtags.
The first place to look are the various hashtag directories available online. Here are three
to start with:
#TWUBS Hashtag Directory: Follow Hashtags, discover conversations: http://twubs.com/p/hashtag-directory
Hashtag Directory: Search the hashtag database, filter by industry, interest, location, etc. https://www.thehashtagdirectory.com
Hashtags.org – Provides free and premium hashtag data. Shows most popular users for a specific hashtag, recent posts, related hashtags and more https://www.hashtags.org
Social Media Platforms
If you are already a member of one of the popular social media sites such as Twitter, Facebook, Instagram, TikTok, etc. you can usually search for posts by keyword and find out what hashtags are used frequently for that search.
With Twitter, popular hashtags may include the average number of tweets used with that hashtag in the past hour.
Search for a hashtag then click “Latest” to view latest tweets used. If you see several posts per minute with that hashtag, you can be assured it is a popular topic.
Less popular hashtags may only have a few posts per day or less.
Hashtags are not quite as accurate as viewing a specific subreddit and knowing how many community members have subscribed, but can still give you a rough indicator regarding the popularity of that topic.
Play around with hashtags in your spare time. This is also a great way to find top websites, companies, influencers and more in a niche.
If you see someone with a lot of followers/friends using “your” hashtag, follow them and keep an eye on what actions they are taking that you may be able to successfully emulate.
Add hashtag research to your regular routine and eventually it may lead you to a profitable, hidden niche you may not have thought of before.
Still stuck trying to find a niche? Please contact us and we can help you find a niche that best matches your passions, hobbies, profession and interests.