Find Niche Ideas by Reverse Engineering Products on Amazon

Here’s a quick idea to stimulate your thinking…

Instead of trying to figure out a niche and then how to monetize it, reverse engineer this process by finding successful selling products on Amazon, then search for blogs, YouTube channels, etc. who review the same products.

Once you find what looks like a successful niche blog or YouTube channel, you now have a starting point for a website to model.

Let’s try a quick exercise to demonstrate how this works.

Visit the Amazon.com website and near the top of the home page is a link that says “Best Sellers”.

https://www.amazon.com/gp/bestsellers

You can scroll down to see the top 3 selling products in the top categories. For this exercise, I’m going to
go with a pair of binoculars that have an insanely great rating/review ratio of 4.8 stars from 2,756 ratings.

The product I’m looking at is

Adorrgon 12 x 42 Powerful Binoculars with Clear Weak Light Vision

A Google search of this product brings me to a blog (which I won’t identify) which currently gets over 20,000 organic visitors a month according to the search analytics tool UberSuggest.

If you want to weed out all of the big brand shopping sites, you can filter your Google search and limit only to blogs.  To do so, click on the “News” and then click “Tools” then choose “blogs” from the drop down menu on the left like this:

This doesn’t always work, so you may want to simply search for the product name followed by the word “blog” to yield more search results.

You can also search for a specific product on YouTube and try to find video reviews.  Find videos that have a lot of views and check the video description to see if they have a companion blog to go with their channel, or check their “about” page.

Keep searching for more blogs with this same product and build a list of their website addresses so you can do more detailed keyword and article research.

And that’s about all there is to it.  Wash, rinse and repeat this same technique whenever you need a new niche website idea.

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